(Iceland Review, 23 August 2010) — The microbrewery Bruggsmidjan at Árskógssandur in Eyjafjördur in north Iceland known for its popular beer Kaldi will now, in cooperation with Saga Medica, launch a new brand, Stinningskaldi, brewed from angelica which grows on Hrísey island. Saga Medica produces remedies from Icelandic medical herbs. “We have always been interested in brewing from Icelandic plants. When the idea surfaced that we could use angelica from Hrísey we found it ideal,” Agnes Sigurdardóttir, managing director of Bruggsmidjan, told Morgunbladid. “We chose angelica because it is one of Iceland’s best known medical plants. It has been used for healing in Iceland since the settlement, or for 1100 years. Angelica is considered good for all sorts of ailments,” Sigurdardóttir said. “When the Vikings started going on trade expeditions to Europe they brought dried angelica root for trading. The angelica which grew here was considered superior to that which grew further south. It is so resilient. It became currency, in fact,” Sigurdardóttir said. “There were many things I didn’t know about angelica until we began cooperating with Saga Medica. For example, Hvannadalshnjúkur, Iceland’s highest peak, is named after angelica,” Sigurdardóttir said. Angelica is called hvönn, hvannir in plural, in Icelandic. Sigurdardóttir said through time angelica has also been used as an aphrodisiac for men. “We chose the name Stinningskaldi because it is related to meteorology but angelica is very good for men too. So we saved the name Stinningskaldi for this.” In meteorology, stinningskaldi is a strong breeze but stinning can also mean erection. “I’m not about to brew some love potion, that’s not it, but angelica is good for men,” Sigurdardóttir iterated. She hopes that the new product can enter the market in October.