Posts Tagged ‘Viva!’

Fury as Lidl sells reindeer meat for Christmas

November 19, 2010

Lidl is selling reindeer meat, sparking fury among campaigners

I don’t see the problem here. Hornorkesteret enjoys all the parts of the reindeer. Fancy dinner for friends or relatives? Reindeer steak! High-energy snack on camping tours? Smoked reindeer heart.
They have antlers, they pull St. Nick’s sled and they taste great – The reindeer is truly one of my favourite animals.
Hornfar
Original article here
Supermarket Lidl has been slammed by protesters for selling reindeer meat in the run-up to Christmas.
The German-owned supermarket, which has 500 stores in the UK, is selling frozen reindeer steaks at £5.99 for a 350g pack under its premium ‘Deluxe’ brand.

But vegetarian campaign group Viva! has slammed the move, claiming that the ‘Rudolph steaks’  ruin the spirit of Christmas.

Spokesman Justin Kerswell told The Grocer magazine: ‘Lidl is destroying the magic of Christmas by selling dead reindeer.

‘What they term “luxury cuisine” belies the truth behind an industry that exists to exploit wild animals.

‘Reports show that up to 70 per cent of reindeer killed for meat are calves.’

He added that reindeer are often herded by snowmobiles and caught using lassoes, which ‘causes them huge distress’.

A spokesman for Lidl said the reindeer used for its product ‘live in their natural habitat and have plenty of space to move around’.