But vegetarian campaign group Viva! has slammed the move, claiming that the ‘Rudolph steaks’ ruin the spirit of Christmas.
Spokesman Justin Kerswell told The Grocer magazine: ‘Lidl is destroying the magic of Christmas by selling dead reindeer.
‘What they term “luxury cuisine” belies the truth behind an industry that exists to exploit wild animals.
‘Reports show that up to 70 per cent of reindeer killed for meat are calves.’
He added that reindeer are often herded by snowmobiles and caught using lassoes, which ‘causes them huge distress’.
A spokesman for Lidl said the reindeer used for its product ‘live in their natural habitat and have plenty of space to move around’.